Marketing Director (ABM – Large Accounts) M/F – Wakeo – Paris (75)

Wakeo offers a SaaS platform for real-time visibility of international transport flows. Using its machine learning and artificial intelligence-based technology, Wakeo works with the world’s largest companies to help them optimize their transport flows and improve the customer experience.
The company is funded by Techstars and 50Partners, and works for major international accounts such as Air Liquide, Hilti, B. Braun, Faurecia or IDA Foundation. To conquer the international markets, Wakeo has recently raised $11 million thanks to Promus Ventures and 360 Capital.
You are looking for your next opportunity as a Marketing director. You are passionate about helping customers to drive vision to values as well as exciting to join the new generation of track&trace solution.

Your missions :

As a Marketing Director, you will work directly with the CEO on strategic topics :

• You will define and manage lead generation strategy : ideal customer profile, persona, tools, processes…
• You will be responsible for defining, managing and implementing wakeo’s events, both online and offline.
• You will work closely with the Sales Team to ensure consistency between marketing activities and sales objectives by creating and realizing sales tools (sales pitch, demo, customer testimony…) and ensuring nurturing actions. You play a key role in generating leads and revenue.
• You will be responsible for inbound and outbound marketing strategy, as well as its online and offline implementation (online and offline campaigns, content marketing, emailing campaigns, events, webinar, SEO…)
• You will implement measuring tools for the campaigns performance.
• You will keep an eye on the market and its trends to ensure the evolution of the product fits the market needs.

Your profile :

• Minimum 7 years experience in an international B-to-B enterprise with at least 2 years focusing on account based marketing operations for large accounts, ideally in a SaaS or transportation environment.
• Ability to operate in a rapidly-changing, fast-paced, entrepreneurial environment with a cadence of delivering consistent results. Ability to be strategic, but still roll up your sleeves to accomplish what needs to be done. You enjoy being on the ground and deep dive into a wide variety of subjects and projects with an entrepreneurial mindset.
• You are willing to achieve ambitious goals and you are autonomous, collaborative and highly organized. You are target oriented and focused on generating revenue.
• You are a kind and natural leader with proven management skills. You love working as a team.
• You speak French and English. You master CRM and marketing tools.
• Knowledge of SaaS or supply-chain is a plus.

Why Wakeo ?

• We are a fast-growing start-up in a massive industry with great opportunities. You will be part of an exciting and promising human adventure with ambitious goals !
• You will evolve in an international and challenging environment, where everyone is autonomous and responsible.

Informations :

Location : Paris, travel to come
Starting : ASAP
Salary : depending on profile.

Want to join Wakeo ? Send your resume to jobs@wakeo.co or margaux.tiberghien@wakeo.co