Marketing & Communication Manager France (H/F) – Paris

Context

In a context of fundraising and international ambition, we want to expand our French marketing team and are looking for a bright and dynamic person. We want to increase our market shares in France, for multiple offers, solutions and industries, by strengthening our local marketing.

Job Responsibilities

Very hands on, with an eye for detail and quality of execution, you will own the full French responsibility for all marketing & communication activities, from strategy to execution. You will also work on the development of chosen vertical markets. Reporting to the Global Chief Marketing Officer (FRA based), you’ll collaborate closely with local partners and GM, as well as with lead generation experts, thought leadership lead, innovation team… you’ll take ownership for branding, demand generation and communication, both on and offline. You are both a strategic doer and aspire to be a leader.

What we are looking for

Strategic marketing

· Partnering with the CMO and local leadership, develop and execute the french marketing & communication plan
· lead the omni-channel marketing strategy, planning and implementation. Deliver best-in-class marketing and communication across paid, owned, shared, and earned channels.
· Own end-to-end projects through clear communication and diligent management of timeline, budget, KPI.
· Manage agencies and freelancers (media, PR, lead gen & digital) to derive superior business results

Communication

· Establish an internal and external communications strategy, execute the vision (PR, events, storytelling…)
· Own brand engagement for the French market with a focus on delivering increased sales (white papers, articles, local though leadership…)
· Partnering with content experts and head of solutions and verticals, support storytelling and smart content development to ensure it reflects and advances our industry leadership for each offer, solution and vertical in France
· Build and Manage event calendar and annual budget for external conferences and self-hosted events, selecting sponsorship type, leading negotiations, creating conference collateral and establishing the lead capture process
· Prepare and advise communications strategy and materials when necessary: press releases, press kits, talking points…
· Develop media exposure in France with the help of agency and answer journalists’ enquiries (daily media and wires)

Demand generation and pipeline

· Partnering with global marketing team, design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region. Activities to include but not limited to; events, webinars, integrated campaigns, digital, email campaigns, content development
· Work closely with Heads of Sector and Solution, thought leadership lead, and the global marketing team to oversee or execute the overarching content strategy for France, ranging from opinion pieces and industry reports to videos and product brochures
· Launch and manage ABM approach or tactics-at-scale based on what delivers the best business outcomes (reach, leads…)
· Create and manage the marketing plan related to the target accounts to support activities that penetrate new accounts (net new logos) and generate opportunities (lead generation)
· Execute on inbound and outbound marketing campaigns targeting specific personas, offers, solutions, industries
· Optimise, research and assess new ways to drive new leads, leveraging various media, targeted lists, and other opportunities in France
· Provide regular reporting cadence on all marketing activities to track KPI, performance, contribution to pipeline and ROI, and adjust where necessary.

You will bring

· 6+ years in marketing and communication (including PR)
· BA/BS required; MBA preferred
· Global experience appreciated
· This role incorporates both written and verbal communication alongside powerful storytelling, brand awareness initiatives, and campaign execution in a data/tech first environment.
· Hands-on, doer that’s willing to jump in and help no matter what the task.

What we offer

· Enjoy a creative and entrepreneurial start-up environment with vertical mobility
· Permanent in house trainings
· Work environment elected TOP10 coolest office space https://www.inc.com/worlds-coolest-offices-2015.html

Ekimetrics is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, gender, pregnancy, gender identity or expression, color, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.